What is the normal amount a small business owner invests in marketing? 1-3% of their businesses sales for a small business.  Larger companies spend up to 15% of their budget on marketing.

What is the cost of Flutter Marketing versus hiring a full time employee?  The cost of hiring Flutter Marketing is 90-50% less than hiring a full time employee.

Why is a facebook ad such a good way to market your business?  For those businesses that are selling directly to consumers, facebook is a great vehicle to reach them.  Consumers provide a large amount of details about their behaviors, likes, as well as demographics, which can be strategically targeted with ads.

Why is it important to update your website?  It is important to update your website regularly to always have up-to-date and relevant information as this will help your search engine results.  The more relevant and up-to-date the information, the more likely visitors will find you when they want your products or services.

How many times per day or week should you update facebook, linkedin, twitter, or a blog?  Social media updates vary depending on the medium.  In general, we recommend at a minimum to update facebook daily, linkedin 2x a week, twitter multiple times a day, and a blog weekly.

When do you know it's time to invest in marketing?  If your business is stagnant and you are ready to expand, it may be time to invest in marketing.  If you are not getting any new business, it may be time to invest in marketing.  

 

Terms and Definitions

Brand Script - This is a Flutter Marketing template that helps companies understand what their customers are looking for so they can tell their story in such a way people listen.

Campaign - A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods .

Comprehensive Reporting - A detailed report on the findings and results of your plan along with industry analysis.

Email Blast - A powerful tool for any organization. It allows you to quickly and effectively communicate with your supporters to promote action. It can be scheduled ahead of time and sent to lists for a small fee.

Marketing Plan - A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

Search Engine Optimization (SEO) - The process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image searchlocal searchvideo searchacademic search,[2] news search, and industry-specific vertical search engines.

SWOT analysis - An acronym for strengthsweaknessesopportunities, and threats and is a structured planning method that evaluates those four elements of an organization, project or business venture.